This event is made possible through the work of individuals from these institutions.
This is a short 30 minutes creative break where you get to learn from an expert.
Get 3 hard learned lessons from the expert.
During the community Q&A we'll select three questions from the audience that we'll share with the expert.
Today, Bertrand is the founder of Innovation and Experience at Athanor Lab in Lyon. He also teaches applied ergonomics and cognitive science at University Lyon2 and in many other schools, like ESD – École Supérieure du Digital or Sup de Pub, where he supports students’ career development as coach and facilitator.
Previously, Bertrand led the design and innovation strategy at Vahumana for over five years.
He also worked as Director of Innovation at ZOL and held various senior leadership roles at WAX Interactive (SQLI), including Director of Digital Studio and Director of Experience Strategy.
His career began in the creative and UX space, with a decade-long role as UX Designer and Web Ergonomist at acti, followed by earlier work as Art Director at DDB Nouveau Monde.
Throughout his career, he has blended design and pedagogy—leading UX trainings at ENS Lyon, EFAP, Université Lyon 2, and L’École LDLC, helping shape the next generation of design practitioners.
In addition to his professional work, Bertrand is a dedicated community builder and currently serves as a lead of the Service Design Network France.
France is the country of Descartes with an engineering culture and companies are organised around a very centralised and hierarchical vision, very far from the cultural models of Northern Europe, more centred on people.
However, in the past years, design approaches have been on the rise: many agencies linked to the start-up ecosystem have emerged with the ambition of changing the organisations and working methods in large companies. Initially focused on digital transformation, they are increasingly interested in ecosystems and associated experiences.
The first mission of the French chapter is evangelization through Service Design Drinks and SD Meetup. The network has already organized the GovJam 2018 in Lyon which attracted people from all over France.
The second mission is the dissemination of good service design practices in France.
The third mission is to bring together the widely dispersed community in local events.
Yes all our events are recorded and the recording is usually available a few days after the event.
We'll email you (if you allowed us to send you an email) to let you know that the recording and additional resources are ready.
Yes.
The vast majority of the events and knowledge produced by the Swiss Service Design Network are free for everyone.
They are free for Swiss service designers and international service designers.
No.
People from all walks of life, and from anywhere are invited to join.
No.
We try to create events where through the community Q&A all levels of service design practitioners come out with an insight that is helpful to them at their own level.
This talk is part of the Swiss Service Design Week 2026, "World Tour" Edition. It is a unique celebration of all things Service Design with remote lightning talks showcasing how Service Design is practiced around the world.