• Free

Hospitality and Service Design round table with Deirdre Malone, Mario Saba, Consuelo Pfeng and Emmanuel Fragnière

  • Webinar
  • Started Oct 9, 2024 at 5:00 PM CEST

Discover new insights on how Service Design can help the hospitality industry with experts of the field.

Get a sneak peek

Discover the roundtable topic in less than a minute

What will happen during this event?

​​Expert talk or interview

With the invited guest speakers

Community Q&A

Ask your personal questions and get an answer from the guest speaker

Community hangout

A bonus and non recorded hangout moment where we can chat together about all things Service Design.

​About the speakers

Deirdre Malone is a Hospitality consultant and Service Design lover who uses illustration to make the invisible visible.

Deirdre Malone is the founder and Daydreamer in Residence at ABC Daydream a consultancy focused on the guest experience.

Deirdre is also an illustrator and service design practitioner. She uses illustrations to reflect and draw on her experiences to help organizations in the hospitality industry become better hosts of the people they serve.

Connect with Deirdre Malone on Linkedin


Mario Saba is a Professor and Service Design lover with a passion for Hospitality.

Mario is a Professor of Information Systems in multiple institutions in Switzerland and around the world.

Mario founded the Higher Hospitality Academy of Switzerland where he blends together his love for Service Design and his expertise in the Hospitality industry.

Connect with Mario Saba on Linkedin


Consuelo Pfeng is a hospitality Hotel General Manager and sensory experience consultant.

Consuelo is the General Manager of Hotel Magnolia, an award winning design hotel in Santiago, Chile. Once a family home, the historical hotel with a contemporary twist was awarded Le Prix Versailles in 2017 for best hotel design in Latin America & the Caribbean.

Consuelo is the CEO of Feel, a consultancy that designs marketing strategies and sensory experiences to enhance the luxury industry.

Connect Consuelo Pfeng on Linkedin


Emmanuel Fragnière is a Professor, Researcher and Service Design educator with an expertise in the tourism industry.

Emmanuel Fragnière is a professor of Service Design and Innovation and the director of the CAS HES-SO in Treasury Management at the University of Applied Sciences Western Switzerland (HES-SO Valais).

His research is focused on the development of design techniques for the service sector in general and, more specifically, applied to the energy and tourism markets.

Connect with Emmanuel Fragnière on Linkedin

Frequently asked questions

You’ve got questions. We’ve got answers.

Will there be a recording?

Yes all our events are recorded and the recording is usually available a few days after the event.

We'll email you (if you allowed us to send you an email) to let you know that the recording and additional resources are ready.

Is this event free?

Yes.

The vast majority of the events and knowledge produced by the Swiss Service Design Network are free for everyone.

They are free for Swiss service designers and international service designers.

Is this event limited to Swiss service designers?

No.

People from all walks of life, and from anywhere are invited to join.

Is this event for advanced service designers?

No.

We try to create events where through the community Q&A all levels of service design practitioners come out with an insight that is helpful to them at their own level.