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  • Ended Mar 18 at 8:30 PM UTC

Tourism and Service Design with Dr. Mauro Luis Gotsch

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Learn how evidence based Service Design is used in the tourism industry in Switzerland through real world case studies. Ask your Service Design questions to Dr. Mauro Luis Gotsch a Service Design enthusiast and Scientific Project Manager at the University of Applied Sciences Graubünden
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​About Dr. Mauro Luis Gotsch

Mauro is a Service Design enthusiast and
Scientific Project Manager helping organizations in the tourism industry through his work at the University of Applied Sciences of the Grisons

​Today Dr. Mauro Luis Gotsch works as a Scientific Project Manager at the University of Applied Sciences Graubünden in Switzerland. There he works on research projects around Digital Transformation in Tourism, teaches Consumer Behaviour and Digital Tourism courses and is the program manager of the Certificate-Course « Digital Transformation » of the New Work Academy.

Before that, Mauro worked in communications and marketing in various industries and contexts including for the Institute of Marketing and Customer Insight of the IMC-HSG.

Mauro is a published academic that has written extensively on questions of Service Design and Tourism. His papers have been published in publications like the Journal of Consumer Behavior, Management Review Quarterly, Marketing Review St. Gallen, etc.